This Campaign Cannot Target the Search Network an Error Occurred Please Try Again Later

Recently, we were setting upwards a Google Ads campaign for an existing customer when my ad direction partner, Joe Foerch, ran into a mystifying fault in the new interface which would not let us to complete the setup and launch the PPC ads. He would add a Daily Budget, click to salvage, and the interface would return the message, "An error occurred. Please try again later." It took some effort, simply nosotros ultimately solved the result and we're sharing this so that others volition not become stymied as we were, and hopefully then that Google engineers tin prepare the problem.

Backstory:

This is a relatively new client of ours for Social Media Management in Dallas, and we had proposed providing some boosted services, including Pay-Per-Click Ad Management. To check out what the client's previous ad managers had done, we requested access into their Ads account, and nosotros reviewed their prior ads and keyword targeting. We believed in that location was a very skilful chance that we might be able to operate ads on their behalf at a higher level of efficiency, and also perhaps target additional, long-tail keywords that they had non previously thought to include.

After providing them with the proposal and examples of ad creatives, they agreed to a limited airplane pilot program, with a very limited initial budget. If the pilot is successful, we will later expand the budget over fourth dimension.

In Google Ads own backstory, Google rolled out a new interface for operating PPC ads effectually three to four months ago. (Google Ads also used to be named "Google AdWords".) I think this interface update likely factored into the upshot nosotros experienced.

What Happened:

Once we were given the thumbs-upwardly, we performed additional keyword enquiry and analysis for targeting purposes.

Joe so logged-into the client's Ads interface, and began to set the new campaign.

He didn't get far.

He would set up the audition targeting (we are geographically targeting the campaign to specific U.South. states, only) and then he would become to the bespeak of entering a daily upkeep, he would type in $nine.00, and hit the return fundamental. It would non save. He would then scroll down to the "Relieve and Continue" button, and attempt to salvage the entrada settings thus far. It would non relieve, and it would render the vague bulletin, "An error occurred. Please try again later."

Google Ads: An Mistake Has Occurred. Please Try Again Later on.

Here's the video of Joe getting to the signal of the fault:

At present, Joe is highly experienced as an long-time advert manager, having worked previously at Verizon'south Superpages.com (which is now part of DexYP / Thryv) doing this, and then subsequently independently as a consultant. Joe has been Google AdWords Certified. So, when he tells me that there'due south a technical issue keeping him from getting a campaign set up, I know it'southward probable not a uncomplicated case of user error.

We tried to research and find a prepare for this, to no existent luck. About online Google Product Forum threads that mention this error message signal information technology tin occur in a few different scenarios, but they primarily all suggest just clearing browser caches and cookies. I also thought this could take been the consequence, since I've seen various errors with Google Chrome wherein session data variables do not seem to always clear properly, causing errors with circuitous JavaScripted submission forms, just as is used in Ads. Joe and I both repeatedly tried immigration caches, cookies, logging-in and out, and switching browsers, all to no avail.

When this was happening, I happened to be attending the SMX East briefing in New York, and I hunted-downwards a Googler devoted to Ads and described the consequence to him. He as well emphasized trying to clear browser cache as a probable solution, and he provided his email address where nosotros could ship info for assistance. All the same, he was involved in the conference and so travel subsequently, so he could not really help u.s.a. during the timeframe where we needed it.

Joe also attempted to call Google'south Ads help line, just was apparently routed to overseas support staff which it has been our experience is oft unable to provide proficient assistance.

The Solution:

Subsequently trying multiple times to start over and trying different settings, we began to conclude that perhaps our user account could have somehow been responsible for the issue. After delving through our own user account information and settings, we discovered that the client had neglected to provide us with Admin admission level privileges when they had offset given united states of america access to login and look over the business relationship. We asked the client to modify our access level to Admin, and we no longer were barred from saving the settings and proceeding.

Then, the solution if you are getting this vague message could exist as simple every bit yous may non have sufficent access level to set up or brand changes to the Ads account.

Conclusion & Feedback for Google:

The issue we experienced really sounds idiotic, doesn't it? Nosotros are highly experienced at ad management and at using internet apps and all things Google, so on the surface this might seem like a very stupid matter for united states to have endured, since nosotros should not have been attempting to gear up ads without sufficient access level. We could have simply fixed this when we figured it out, and quietly slunk off without mentioning information technology publicly.

This negatively affected us because information technology delayed the launching of the ad campaign, and also could have tarnished the impression we make with our client.

What this issue exposes is that Google's new Ads interface was likely rolled-out with insufficient quality assurance testing beforehand. Numbers of others are encountering this very same issue, if onling postings are whatever indication. New interfaces need to exist thoroughly user-tested prior to broad rollout in social club to check every foreseeable permutation of user settings and resultant interface letters in order to insure that people practice not get unnecessarily stuck at any phase.

If nosotros had but followed Google's interface error message recommendation to expect, "Please try once again later", then this never would take been resolved.

Vague and generic mistake messages do non inform endusers equally to what is going on, nor how to correct for it. Google'south own feedback of "clear caches" and promise this will fix it indicate that their own technicians have difficulty diagnosing this due to the nonspecific nature of the mistake message. From reading the online forums, I believe that this same message can appear due to a number of different factors involving Google Ads accounts — for instance, it may happen from having a session timeout if one is setting upward a campaign and walks off to do something else before returing to consummate prepare-up.

Hopefully, Google will now fix this issue with better interface error messaging. Meanwhile, we hope that our transparancy in posting this will give anyone who is stymied past this fault message another skilful selection to endeavour before giving up.

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Source: http://agsearchblog.com/mystifying-google-ads-error-message-diagnosed/